The conference delivered in numbers, content, programming, and production.Our success was tracked based on a set of key metrics and KPIs, but the ones in particular that stand out are our registration goal and developer audience engagement; mainly centered around hosting Snyk’s first ever Capture the Flag competition for our developer audience. We set out to achieve some lofty goals and by supporting each other and driving towards the same end goal we were able to create some true virtual event magic. It took an actual village of Snykers to ideate, build and execute this virtual event. With virtual having lower engagement and interest for attendees, it made it challenging to offer value add for companies. The series has influenced over 300 opportunities, and driven over $1.5M of pipeline for our sales organization.Just like most event professionals, these last 2 years have been an extremely challenging time.
- The whole event is carried out in an on-the-fly manner.
- The lame man knows then that it is Jesus who has healed him and tells his fellow Jews.
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- WeAreDevelopers World Congress 2022Due to the circumstances that we were in, we were still confronted with the Corona situation at the beginning of last year, and at that time nobody knew if or in which form events could take place again in June.
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While we can’t share actual numbers, we’ve brought millions of users and event attendees to our platform. The energy levels at both were off the charts.Navigating in-person events in a post-covid world was our biggest challenge. Our Pulse community was so glad to be back together again.Pulse US attracted 3,500 in person attendees, and another 1,000 virtually. We had to ensure we complied with the rules and ensure our summit experience delivered what we had promised the attendees. The MarTech Summit SeriesAfter years of running virtual summits, cancellations, and postponements, we finally brought The MarTech Summit to locations we’ve been planning to for years.The number of attendees at the Summit and the on-site feedback that we received.Our biggest challenge was to move fast and adapt along the way. The one virtual webinar that was spun up before I was on the team had decent attendance for the company size.
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- This is a fairly synonymous activity in the security industry, but adapting this for a developer audience and hosting it on our own for the first time was no small feat.
- This was extremely important during a time where live events (which we had relied on heavily) were no longer happening, and yet our goals had not been adjusted accordingly.
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To add to the challenging parameters even more, the team had 8 weeks to execute the entire program from beginning to end. In addition, the scope of the SKO program was executed across 16 global cities at the same time from both in-person and remote locations. The success came from the positive survey feedback responses for working diligently to get team members back in-person and reinforcing our unique culture celebrating individual and team success. Sometimes it’s not easy to market an industry that you have no idea about but when you’re up to the challenges, you can learn a lot and push boundaries.
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We also took pains to make the events as easy as possible to attend, for example, by mailing guests meal kits or drink kits with everything they needed to participate. I am proud we were able to pull off a high-quality event of this scale while managing 30 other events for the year. To drive up attendance and engagement, we hosted unique virtual cooking and mixology classes, wine tastings, tequila pairings, and more, with celebrity chefs and bartenders such as Marcus Samuelsson, Julio Cabrero, and Amanda Freitag.
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Salesforce+ also creates a bridge for in-person attendees to come back and continue their journey into new experiences like original series, jumping off points to learning and an entryway into our permanent communities in Slack.Also, it doesn’t hurt that we were the first Brand experience platform that married a B2B Streaming service and a virtual events platform seamlessly, with more content types to come! My team has successfully continued producing virtual events and programs, which continues to be our organization’s number one lead generator.We started our webinars, roundtables, and podcasts during COVID and have continued refining and improving the processes.Our webinar retention continues to trend above the industry benchmark.The rising costs across the event and meeting industry. I am proud that I was able to virtually deliver an engaging, inspiring conference when C-level attendees were used to networking in-person. While we had the pleasure of working on some amazing client events, I’m proudest of our techsytalk GLOBAL event where we brought together 1,500 event professionals in an innovative virtual format with engaging round tables, case studies, hack sessions and more.2021 really gave us the opportunity to try new ways of engaging audiences before, during and after so we were able to extend the lifecycle of our events and really make an impact! Without the hard work of many teams, the events department wouldn’t have been able to execute this very successful series for events.This virtual event series has driven over 36,000 registrations, an average of over 5,000 per event. I’m very proud of the team and all of their hard work in creating this event series, and for continuing to drive necessary leads for the sales organization.As noted above, these events were a huge cross-functional team effort spanning the entire marketing organization.
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We usually see prospects who engaged in marketing campaigns were more likely to close, and close faster, than those who did not attend an event. Our on-demand event content is now a powerful sales enablement tool for our sales team, who share session recordings with prospective customers, as well as existing ones who are considering adding on a new capability. We know our attendees’ time is precious, so we encouraged them to involve their family and were sure to include enough food and/or drink to share.
